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Anya Gulyaeva

LinkedIn

Marketing Manager & Research Specialist

Kuala Lumpur

www.linkedin.com

65% of Consumers Crave for Brands to “Wow” Them via Interactive Content

Interactive content is a part of modern expetiential marketing. From creating small virtual items to developing an entire game dedicated to a brand. But why does interactive content outperform traditional advertising?

Anya Gulyaeva

Dec 19, 2024

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Here's What Game Development Studios Appreciate in Outsourcers

In the previous article on outsourcing, we explored reasons for gaming companies’ discontent with outsourcing. Let's find out how to avoid negative experiences and make the cooperation successful. 

Anya Gulyaeva

Sep 06, 2024

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Is Outsourcing More Cost-Efficient Than In-House Gamedev?

When it comes to counting costs, outsourcing is usually considered less expensive than hiring a full-time employee. 80 Level conducted a study on the state of outsourcing in gamedev to get to the core of it.

Anya Gulyaeva

Jul 30, 2024

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Southeast Asia: Gamedev Outsourcing Giant or IP Creation Hotbed?

Southeast Asia is a vast region that covers six primary game markets: Indonesia, Thailand, Vietnam, Singapore, Malaysia, and the Philippines. In 2023, the gaming market volume was $5.61B, where 66.4% of gaming revenue came from the mobile segment. This makes SEA the fastest-growing mobile gaming industry in the world.

Anya Gulyaeva

Apr 10, 2024

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State of Game Development Industry 2023: Job Search and Hiring Trends

Check our 80lv Research State of the Industry report part 2: an extensive examination of workplace culture, mental health, and HR trends.

Anya Gulyaeva

Dec 19, 2023

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B2B in South Korea: 8 Tips To Build Trustful Relationships with Koreans

Doing business in South Korea can be challenging for Westerners; a lot of aspects and differences in cultures have to be taken into consideration. This research seeks to explore the best practices in South Korean business relations that would help to be on the same page with Koreans.

Anya Gulyaeva

Aug 10, 2023

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A Visitor’s Guide to the African Game Development Industry. Part 2: Consumer Market Insights

In this research, 80 Level Research team aims to present insights on the consumer market in Africa (the economy, game audience and their preferences, and also payments solutions) in order to equip the region's development decisions with facts.

Anya Gulyaeva

Mar 22, 2023

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The world's most open and advanced real-time 3D creation tool for photoreal visuals and immersive experiences.

Reallusion software is a platform for digital human character creativity and animation. Emphasizing character scalability for creative and industry projects, Reallusion real-time characters are populating across Media and Entertainment, Metaverse, Digital Twin factories, Architectural visualizations, and AI Simulations.

Unity Technologies created Unity engine – one of the most popular game-creation tools in the industry. The Unity engine is far and away the dominant global game development software. More games are made with Unity than with any other game technology. More players play games made with Unity, and more developers rely on our tools and services to drive their business.

Innovative online courses for a successful career in the Art, Games & VFX industries.

Vertex School is a leader in online Game Design classes that offers intensive Bootcamps based on the ever-changing needs of the gaming industry.

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