LogInAnna Librekht
Senior Market Research Analyst
www.linkedin.com65% of Consumers Crave for Brands to “Wow” Them via Interactive Content
Interactive content is a part of modern expetiential marketing. From creating small virtual items to developing an entire game dedicated to a brand. But why does interactive content outperform traditional advertising?
Anna Librekht
Dec 19, 2024
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How Do Brands Adapt Their Content For Gen Z and Alpha?
Integrating interactive 3D content into marketing strategies is a new trend for non-gaming brands.
Anna Librekht
Dec 03, 2024
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Breaking Stereotypes: About 50% of Gamers Are Women
As the world of gaming continues to evolve, its demographic landscape is also changing. Let’s look at how women are making their mark in the gaming industry.
Anna Librekht
Aug 30, 2024
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Why Are 47% of Game Studios Not Fully Happy With The Results of Outsourcing?
In the context of outsourcing, it's crucial for companies to choose a partner that can fulfill commitments and assure high-quality outcomes.
Anna Librekht
Aug 02, 2024
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Is outsourcing a risky move or a winning strategy for game developers today?
Is outsourcing a risky move or a winning strategy for game developers today?
Anna Librekht
Jul 01, 2024
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Southeast Asia: Gamedev Outsourcing Giant or IP Creation Hotbed?
Southeast Asia is a vast region that covers six primary game markets: Indonesia, Thailand, Vietnam, Singapore, Malaysia, and the Philippines. In 2023, the gaming market volume was $5.61B, where 66.4% of gaming revenue came from the mobile segment. This makes SEA the fastest-growing mobile gaming industry in the world.
Anna Librekht
Apr 10, 2024
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The State of Play. The Xsolla Report: Winter 2024 Edition
In this volume of The Xsolla Report, experts explore the last five years in the industry, the growing influence of women in gaming, as well as the trends and changes in mobile gaming, cloud gaming, and the investment landscape.
Anna Librekht
Feb 22, 2024
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State of Game Development Industry 2023: Mental Health and Workplace Culture
80 Level Research surveyed 500+ gaming industry professionals to gain insights into workplace culture and different ways of supporting employees’ mental health.
Anna Librekht
Dec 11, 2023
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Save the Date: We’re Getting to Know Malaysian Business Culture
Learning about the local market is essential for business success. In order for your company to thrive in Malaysia, you should shape the business communication style and unspoken rules, knowledge becomes your power.
Anna Librekht
Jul 03, 2023
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Confirmed: Dragon Age: The Veilguard's Writers & Producers Laid Off as Part of BioWare's Restructuring
Shocker..... Game was overall garbage with decent combat. The writing...·Anonymous user
Confirmed: Dragon Age: The Veilguard's Writers & Producers Laid Off as Part of BioWare's Restructuring
I'll say this Vailguard isn't a DragonAge game. When develop...·Anonymous user
Confirmed: Dragon Age: The Veilguard's Writers & Producers Laid Off as Part of BioWare's Restructuring
Good riddance. Now the industry knows who NOT to hire for writing/edit...·Anonymous user
Confirmed: Dragon Age: The Veilguard's Writers & Producers Laid Off as Part of BioWare's Restructuring
They should have brought the game back to it's roots in gameplay,...·Anonymous user
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