Xsolla Introduces Offerwall to Boost Monetization

Xsolla, a global video game commerce company, has launched Xsolla Offerwall, which will help developers improve game monetization and enhance player engagement. The new service will help developers deal with a common challenge – monetizing players who do not make in-app purchases. It will let them offer virtual rewards for completing advertiser-provided quests or actions.

The platform distinguishes itself by offering developers up to a 90% revenue share, compared to the industry average of 30–60%. Xsolla Offerwall is designed for seamless integration into existing games and includes several key features:

• Enhanced Player Engagement: Supports various advertising models such as cost per install (CPI), cost per engagement (CPE), cost per acquisition (CPA), and cost per click (CPC).
• Expanded Monetization Opportunities: Offers quests and rewards designed to appeal to a global audience, potentially opening revenue streams in new markets.
• Improved User Authentication: Incorporates SMS-based authentication to enhance traffic quality and reduce fraud.
• Player Retention Incentives: Introduces redeemable Xsolla Points that serve as an additional reward mechanism, aiming to boost offer participation and long-term engagement.

“With Xsolla Offerwall, we’re enabling game developers to unlock new revenue streams while delivering value to players through rewarding and engaging experiences,” said Chris Hewish, Chief Strategy Officer. “This solution is a game-changer for developers looking to expand their monetization efforts and engage players in multiple ways.”

Xsolla Offerwall is currently available to developers and advertisers in the United States, with plans for a global rollout. You can find more information here.