LogInThe Autumn 2024 Edition of The Xsolla Report: The State of Play highlights the rising trend of web shop usage: 77% of players report purchases through web shops.
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Mobile game players are very aware of mobile game web shops, with 81% of players saying they know web shops exist for some mobile games and have visited them.
Web shops are popular for purchases. On average, 77% of players have purchased through a web shop, highlighting their growing acceptance and convenience.
36% of players discover web shops through in-game promotions, making them the biggest driver of traffic to mobile web stores. While in-game promotions may not always align with App Store and Google Play guidelines, the data clearly shows that players often learn about a game's web shop through content or messages within the game itself.
Digital wallets are the top choice for payments, with 45% of users preferring them over other payment methods. With thousands of payment options available globally, it's crucial to integrate as many as possible and offer choices for players. Depending on your game and regional distribution, you can then expand into local payment methods thanks to solutions like Xsolla Payments.
Web shop purchasers will continue buying, with 90% of players who've made a web shop purchase saying they are likely to purchase from a web shop again.
A Guide to Building a Successful Webshop: The Five Golden Rules
*Original article authored by VentureBeat
Artem Liubutov, Director of Products (Monetization) at Xsolla
- In a gaming landscape where revenue margins for developers are steadily shrinking, direct-to-consumer sales have emerged as a pivotal strategy for developers seeking to maximize their earnings. With the availability of affordable tools and platforms, game companies of all sizes can set up their own stores, connect with players directly, and achieve impressive results. At Xsolla, we’ve seen how even small and mid-sized studios can leverage these tools to compete on a level playing field with larger publishers.
- Across the 400 web shops we’ve launched, we’ve consistently seen a minimum increase in game revenue ranging from 10% to 16%. Additionally, conversion rates—measured from when a player logs into the web shop to when they make a purchase—range between 40% and 60%.
The Xsolla team delves into many more gaming and game development trends, such as:
- rise of direct-to-consumer web shops
- the impact of the Digital Markets Act (DMA)
- educational initiatives
- Diversity & Women in Gaming
To read the full Xsolla Report: The State of Play, go download it with the link below: