Tencent & the Guillemot Family Consider Cutting Off a Part of Ubisoft to Form a New Company

As Ubisoft's future – and, frankly speaking, its survival as an independent game developer – now hinges on the success of Assassin's Creed Shadows, delayed last week to March 20, 2025, a new report has indicated that Tencent and the studio's founding Guillemot family are considering cutting off a part of Ubisoft and leveraging the company's assets to form an entirely new venture.

As reported by Bloomberg, citing anonymous sources with knowledge of Ubisoft's private deliberations, the Chinese tech giant and the Guillemots are evaluating which assets to include in a potential new entity and determining their valuation.

The move is purportedly intended to boost the troubled studio's value, which has dropped by around 44% over the past year, and would allow Tencent to own a stake in the venture and gain greater control over some of Ubisoft's IPs, bolstering its video game business outside of China. At the same time, it would enable the Guillemots to retain creative control over Ubisoft, a priority that reportedly derailed a previous deal between the two parties in early December.

The sources emphasized that the discussions are still ongoing and no final decisions have been made. Upon further questioning, Ubisoft referred Bloomberg to its January 9 statement, which said the company had "appointed leading advisors to review and pursue various transformational strategic and capitalistic options to extract the best value for stakeholders," while Tencent declined to comment altogether.

With the sources remaining anonymous and neither party providing confirmation, the report should be taken with a grain of salt. However, a separate investigation by Insider Gaming confirmed that the talks are indeed happening, but nevertheless, no decision or direction has been finalized, as the company is currently exploring its options and leaning one way or another.

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