LogInTailormade took on the challenge of illustrating chemistry's vital role in our daily lives.
Tailormade collaborated with the talented creative team at Chelsey Films and Reynald Gresset to craft a visually captivating short that showcases the power and beauty of chemistry in daily life for FCIO, The Association of the Austrian Chemical Industry.
In the Chemistry is Everything campaign, the Tailormade team was responsible for bringing the creative vision to life with VFX. The concept focused on transforming real-world objects into soap bubbles to represent the power of chemistry, all while keeping a natural and artistic feel. This involved diving into fluid simulations, advanced shading techniques, and seamlessly integrating the effects with live-action footage.
Take a closer look at the bubble shots below:
Tailormade
Tailormade
Tailormade
Tailormade
Tailormade
Tailormade has shared a quick breakdown of the object-to-bubble transformation effect, featuring realistic bubble formation powered by procedural animations, custom thin-film shaders for dynamic reflections and color changes, and precise tracking and compositing to blend with live-action footage:
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