LogInI guess a man with 4 fingers is just fantastic Photoshop.
Marvel has released a trailer for The Fantastic Four: First Steps along with several promo posters. While the video didn't attract much unwanted attention, the images made many viewers squint suspiciously.
Fans quickly dissected the pictures and accused Marvel of using AI, and you might as well when you see a man with 4 fingers holding a flag, copy-pasted faces, odd proportions, and missing limbs. Don't worry, the latter is not as gory as it sounds, you can see for yourself: it looks like a girl (or perhaps even two) in the background doesn't have a part of her right leg.
This could be a sizable blow to Marvel's reputation, but the studio has denied its involvement with AI.
"AI was not used in the creation of these posters," a Marvel/Disney spokesperson told IndieWire.
So how can a 4-digit person appear in the poster? Perhaps we'll hear the famous "we hired a contractor, and they apparently used AI, we didn't know" excuse soon, but I think this is just a case of poor, lazy Photoshop. The poster maker probably took the images used in the posters from a stock site and didn't notice some AI-typical mistakes. As for the woman with her twin, someone likely decided to save some time in hopes nobody would notice.
This is a recurring lesson for big companies: don't use generative AI and check your contractors: people are eagle-eyed and will definitely notice everything that is wrong.
Understandably, some people didn't believe Marvel's words, but others pointed out that it has admitted to using AI in Secret Invasion intro before, so maybe there is truth behind the statement.
Marvel isn't the first to be accused of generative AI usage, of course. You have probably seen A24's Civil War images, or Wacom's dragons, or Wizards of the Coast's promo decisions. Let me tell you, there will be more.
A24
Wacom
The Fantastic Four: First Steps will be released on July 24. Check out other posters and join our 80 Level Talent platform and our new Discord server, follow us on Instagram, Twitter, LinkedIn, Telegram, TikTok, and Threads, where we share breakdowns, the latest news, awesome artworks, and more.