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Here's What Game Development Studios Appreciate in Outsourcers

In the previous article on outsourcing, we explored reasons for gaming companies’ discontent with outsourcing. Let's find out how to avoid negative experiences and make the cooperation successful. 

In this article, the 80 Level Research team shares valuable insights into identifying professional outsourcers who have extensive experience and can deliver high-quality results tailored to your company’s needs. You will learn essential factors that have an impact on the choice of outsourcers and discover popular sources that will allow you to find right partners. 

The Key Role of Communication 

Easy and comfortable communication process and personal trust/recommendation from a trusted source turned out to be the main factors that influenced the choice of outsourcers. Each of these factors was prioritized by 44% of survey participants.

Communication and personal trust were both listed higher than the price which landed in the 3rd place with 36% of respondents considering its impact on their choices.

Besides, it makes sense for the outsourcing agencies to invest in building brand reputation and ensure that all project roadmaps provided for clients are clear and transparent. These two factors also played a significant role in the decision-making process of 80 Level Survey participants (33% and 26% respectively).

Emilio Santos, Founder & CTO at Threedee.io (Full interview)

The key tip is to ensure clear communication before hiring. It's crucial that your instructions are understood exactly as intended. Misinterpretations can lead to wasted efforts and diverging from project objectives.

Constant engagement is my second tip. Maintaining regular contact, perhaps two to three times a week ensures that the project stays on course and that the implemented work aligns with your expectations. Miscommunications, even over small details, can significantly derail a project.

Lastly, check the reputation of your outsourcing partners. If they’ve listed previous projects, reach out to those clients to gauge their experience. A team with a proven track record is more likely to deliver quality work.

Where to Find Skilled Outsourcers?

As trust and effective communication are the most crucial factors, most gaming companies (73%) prefer to choose outsourcers based on reliable sources like recommendations from friends and colleagues. The second most common method for finding external agencies for 80 Level survey respondents is internet search (47%). Besides, 33% of survey participants use social media like LinkedIn or Instagram to look for outsourcers. 

If you are seeking a more detailed analysis of the cooperation between game companies and outsourcers, read our comprehensive research Gamedev Report: Outsourcing vs. In-house:

  • Internal Weaknesses & Strengths of Game Development Companies
  • Game Development Outsourcing Market Overview
  • Can’t Someone Else Do It?
  • Investigating the Whys
  • Game Studios’ Experience with Outsourcers
  • Fantastic Outsourcers and Where to Find Them
  • What Does the Future Hold?

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